The AllSaints label was originally launched for men in 1994, but womenswear followed in 1998, a year after the first standalone store opened off London's Carnaby Street. A fashion-forward label with lots of edgy, hip and androgynous design, AllSaints stores all have a different look, aiming to promote an independent, non-corporate image. Online, the ranges for men and women are distinctive, hard-edged and have a distinctly rock 'n' roll, alternative vibe.